ECOMMERCE WEBSITE OPTIMIZATION
I help eCommerce brands find the revenue their website is leaving behind.
UX Strategy, conversion optimization and website operations for founder-led brands ready to get more from the site they already have.
No pitch. Just a 20 minute call. →
8+
Years experience
$100M+
Brand revenue managed
5+
Platforms mastered
6+
Industries of expertise
You're driving traffic. Running campaigns. Investing in email, paid media, social. But your conversion rate isn't moving — and nobody on your team truly owns the problem.
Your developers are busy. Your designers are focused on brand. Your marketers are chasing the next campaign. Somewhere in the middle, your website is quietly leaking revenue every single day.
Marketing spend is working. The site isn't keeping up.
Everyone touches the site. Nobody owns its performance.
Every change needs a developer. Speed to market suffers.
Customers drop before checkout — and you're not sure why.
Most clients start with an audit. The work, and the relationship, tends to grow from there.
- Full site review: homepage, PDPs, cart, checkout
- Funnel friction analysis
- Mobile UX assessment
- Conversion quick wins
- Prioritised roadmap
- Report, walkthrough + strategy call
- Monthly CRO analysis and roadmap
- UX and landing page strategy
- A/B testing direction
- Dev backlog prioritization
- Weekly strategy calls
- Monthly performance review
- Full website strategy and roadmap ownership
- CRO and UX leadership
- Campaign launch governance
- Cross-team coordination
- KPI framework and leadership reporting
- 1–2 days per week
Engagements are scoped to your business and goals. Get in touch to discuss what's right for you.
8 years. Every scale. Every complexity.
I'm Ciara, founder of Gem Studios. Over the last 8–10 years I've worked across the full spectrum of eCommerce — from helping independent retailers get their first products online, to managing 100,000+ product catalogues for major retailers, to owning the entire website strategy and operations for $100M+ global brands where the website is the only sales channel.
I've worked on Magento, Shopify Plus, WordPress and more. I've navigated complex integrations, messy migrations, growing teams and zero budgets. I've worked in tech, fitness, retail, fashion and beyond. What stays consistent across all of it: I find the problem, I solve it, and I make it look easy.
I started Gem Studios because most eCommerce brands at the £5M–£50M mark have the same gap: a website that looks the part but underperforms commercially, and no senior person whose job it is to fix it. That's exactly what I do.
I work with a small number of clients; so fit matters.
The right engagement starts with the right match. Here's who I do my best work with.
LET’S TALK
Not a pitch.
Just a conversation.
If you're wondering whether your website is performing as well as it should, book a free 20-minute call. No obligation, no hard sell.
Prefer email? ciara@bygemstudios.com